SINGAPORE (July 27): Amazon.com Inc. is kicking off in Singapore with its most aggressive service yet, offering the Prime Now two-hour delivery service on everything from chilled Tiger beer to Samsung mobile phones.

Customers in Singapore can shop using the Prime Now app and get tens of thousands of items delivered to their door with free delivery on orders of more than $40, according to Henry Low, director of Amazon Prime Now, Asia Pacific.

Amazon’s entry into Southeast Asia could spark fierce competition with Alibaba Group Holding Ltd., which has acquired control of Lazada Group SA and is said to be considering an investment in Indonesia’s PT Tokopedia. The region of 620 million people is home to an e-commerce market forecast to reach US$88 billion ($119 billion) by 2025, according to a report by Google and Temasek Holdings.

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