Galaxy Note 7 recall did not damage Samsung brand in US: Reuters/Ipsos poll

SAN FRANCISCO (Nov 21): A global recall of fire-prone Galaxy Note 7 smartphones did not appear to hurt US consumers' willingness to buy Samsung Electronics phones, a Reuters/Ipsos opinion poll released on Sunday showed.

The survey conducted Oct 26 to Nov 9 found that current Samsung smartphone users were as loyal to their brand as Apple Inc iPhone customers. It also found that people who knew about the recall were as interested in Samsung phones as those who did not.

Samsung was plunged into a global scandal after Note 7 phones caught fire this year, prompting a worldwide recall. Some customers reported fixed phones overheated, leading Samsung to take back replacements as well. Investors expected Samsung customers would turn to alternatives, chiefly Apple's iPhone 7.

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