SINGAPORE (Sept 26): Rowsley has formed a partnership with UK’s National Football Museum to boost its strategy to operate more football-themed cafes and hotels.

Rowsley, controlled by Singapore businessman Peter Lim, currently operates Hotels Football and Café Football through its subsidiaries, and has signed a deal to operate a new Café Football in the National Football Museum based in Manchester where it will handle all catering at the museum.

Rowsley’s 75% subsidiary, GG Collections, has also entered into a deal with the National Football Museum to loan its collection of football memorabilia including boots, balls and programmes to Hotel Football and Café Football.

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