In the face of competing interests, companies often face difficulty deciding which stakeholder group to prioritise. But Kuek has no qualms about where his priorities lie. “Of course all [stakeholders] are important, but if I had to start with one, it would be our [employees] — all 10,000 of them that I have to straighten out, and get right and motivated and inspired to do better,” Kuek says. “Before that can happen, there can be no satisfying of the customers and shareholders.”
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