SINGAPORE (Feb 9): Jefferies is initiating coverage on two of China’s largest and Nasdaq-listed live streaming players, Momo Inc and YY Inc, as the self-broadcasting video craze continues its ascent since its boom in mid-2016.

The Hong Kong-based global investment banking firm has rated Momo and YY at “buy” and “hold” with price targets of US$30 ($42.51) and US$45 respectively.

In a Thursday report, Jefferies equity analyst Karen Chan says rising user engagement of short video and live streaming features on Momo will drive continued monthly active user (MAU) recovery, thus improving monetisation potential.

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