Citi has launched CitiDirect Commercial Banking, bringing together its products and services into a single digital platform to address the needs of Citi Commercial Bank (CCB) clients.
Currently live in the US, CCB plans to pilot the platform in 2H2023 across Singapore, Hong Kong, India and the UK.
Key features include access to data driven insights necessary to help inform decision making as well as efficient management of day-to-day banking interactions with Citi in one place. Clients can also digitally open accounts and request new products and services.
CCB Singapore and Asean head Lin Hsiu-Yi says the city state is a strategic and important hub for Citi and many of its clients in this region. “With the new CitiDirect Commercial Banking platform, our clients can now access a consolidated view of their banking relationship with us and enjoy the best of Citi’s global capabilities and network as we continue to support them in their growth in Singapore and beyond.”
