OCBC Wisma Atria, the bank’s largest integrated lifestyle and banking branch, has seen twice the number of account openings for the bank’s flagship OCBC 360 savings account and seven times more credit card applications compared to banking-only branches year to date.
The branch, which soft-launched in August 2022, also “consistently” reports double the average monthly wealth revenue generated by OCBC’s former Orchard Gateway branch, says the bank on Sept 14.
The 20,000 sq ft lifestyle and banking space officially opened in November 2022, and is welcoming new lifestyle partners in celebration of its first anniversary. The branch is now home to Baristart Coffee’s third outlet, which replaced Orange Mocha Café in August.
From now till December, OCBC is working with Dong Lee Investment, an art exhibition organiser that aims to promote Chinese arts and crafts in Singapore and Southeast Asia.
Come January 2024, OCBC Wisma Atria will work with local non-profit arts intermediary Art Outreach, which provides support for art practitioners and advocates for visual literacy and critical thinking among children and the public.
OCBC says its existing lifestyle partners have seen success from the partnership. OCBC Wisma Atria’s books partner, BookXcess, has seen sales increase 20% since it began operations in September 2022.
Meanwhile, homeware and lifestyle retailer Crane Living has seen over 12,000 people attend its over 15 pop-ups held at OCBC Wisma Atria to date.
See also: New World Development’s CEO Eric Ma to leave after two months in succession saga twist
OCBC continues to partner furniture and lifestyle label SCENE SHANG and omakase restaurant Sushi Moka.
OCBC Wisma Atria receives about double the visitors compared to other banking-only branches, says OCBC, and seven in 10 were shoppers attracted by the food and beverage options and retail partners.
Sunny Quek, OCBC’s head of global consumer financial services, says: “In the digital age of today, branches still are an important channel for the bank. Customers value face-to-face interaction… [and] the lifestyle element of OCBC Wisma Atria does exactly this. It naturally leads to conversations, and that has led to good results for us.”
OCBC will continue to find other innovative ways of deepening its relationship with customers, Quek adds, “whether it’s via the branch, our OCBC Digital app or at other touchpoints”.
Photos: OCBC
