The Place Holdings has entered into a collaboration agreement with Stellar Lifestyle, a business arm of SMRT Corporation to jointly shape the future of digital media and tap new opportunities in the digital economy with the development of the “L.I.F.E” Omni-Channel Ecosystem.
See: The Place Holdings and SMRT's Stellar Lifestyle to collaborate on various digital initiatives
The “L.I.F.E” omnichannel ecosystem encompasses five key business areas that are the Sky Screen Ecosystem Platform, the Co-working Platform, Digital and Advertising Platform, Technology Applications Platform and Last-Mile Service Platform.
The Place Holdings will invest approximately $200 million in the L.I.F.E omni-channel ecosystem. For a start, both companies will focus on the development of the digital platform with technology infrastructure comprising artificial intelligence, Big Data, Internet of Things (IoT) applications, among others, that is integrated within this ecosystem.
In addition, The Place Holdings and Stellar Lifestyle are planning Singapore’s first sky screen, a suspended 200 meters long video screen that will be an enhanced version of Beijing’s iconic spectacle, “The Place Sky Screen”.
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Artists' impression of the LED screen / The Place
The Place Sky Screen is one of the largest sky screens in Asia with 7,500 sqm of LED lights across a space of 250m long and 30m wide, pioneering new experiential marketing experiences in China.
A key component of “L.I.F.E” omni-channel ecosystem, Singapore’s first Sky Screen attraction will also serve as a catalyst for small medium enterprises (SMEs) to boost new business vibrancy via new possibilities in digital media solutions and technology innovations.
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For Singapore’s first Sky Screen, it will be positioned as a high-tech, immersive visual extravaganza and attraction that aims to be a catalyst for new tourism and retail experiences in Singapore with unique and engaging experiences.
“Together with the “L.I.F.E” omni-channel ecosystem, we aim to complement Singapore’s Smart Nation initiatives by continuously improving our platform offerings and experience, creating endless possibilities and value propositions for the communities that we serve,” says Ji Zenghe , Executive Chairman of The Place Holdings.
Shares in The Place Holdings are trading flat at 7.5 cents on June 29.
