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StashAway launches female-centric masterclass series She Invests

Jovi Ho
Jovi Ho • 2 min read
StashAway launches female-centric masterclass series She Invests
Clients who identify as female now make up half of StashAway's client base, up from 10% at the company’s launch five years ago.
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Digital wealth manager StashAway has launched She Invests, its first masterclass series. Focused on female investors, the series will cover personal finance and investing basics, thematic investing, digital assets and gender-equal practices at the workplace.

She Invests is an extension of StashAway Academy, the company's free personal finance course, available on its website and app.

The first webinar in the series begins Feb 15. Titled “Financial Planning and Investing Basics”, the 30-minute masterclass will be led by Amanda Ong, StashAway’s country manager in Singapore, followed by a panel discussion with StashAway executives.

Clients who identify as female now make up half of StashAway's client base, up from 10% at the company’s launch five years ago, says the company in a Feb 10 press release.

Nandini Joshi, StashAway’s COO, says: "Compared to men, women tend to live longer, defer financial planning to their partners, and take time off work to look after their families. So, it's crucial that women take charge of their long-term financial planning and retirement needs. She Invests will immerse women in the full spectrum of financial planning opportunities, from investing in the S&P500 to understanding the world of digital assets."

Michele Ferrario, StashAway co-founder and CEO, adds: "Data shows that 94% of men want their partners to be involved in financial decisions. And the majority of women who defer financial decisions to their partners also want to be involved. She Invests doubles down on StashAway's efforts to equip everyone with the knowledge and tools to have that conversation at home about financial planning, and ultimately build and manage wealth for the long term."

See also: Temasek-backed Partior's new CEO says recent funding is proof of blockchain commercialisation

StashAway is a digital wealth manager that offers investment portfolios and wealth management solutions for both retail and professional investors and operates in Singapore, Malaysia, the Middle East and North Africa, Hong Kong, and Thailand.

In January 2021, the company surpassed US$1 billion in assets under management. StashAway has raised US$61.4 million over six rounds of financing. Lead investors include Asia Capital & Advisors, Eight Roads Ventures, Square Peg and Sequoia Capital.

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