Singlife has rebranded its integrated investment platform Navigator to GROW with Singlife, leveraging on technology to provide tailored services.
Navigator was introduced in Singapore 20 years ago. Under a new management team and significant focus on technology, the business has brought in new strategic initiatives, Singlife says in a statement. Its adviser enablement ecosystem ELEVATE, for instance, provides a wider range of financial tools, insights, bespoke programmes and experiential events for its users.
Aside from enhancing ELEVATE, GROW has several developments in the pipeline. For one, it plans to introduce a new multi-asset trading platform in the coming quarters which would have intuitive design and enhanced reliability.
GROW will also boost its capabilities and product suite by forging strategic partnerships with leading asset management firms as well as digital asset platforms such as Blackrock and Fullerton Fund Management. This will expand GROW's product offerings, providing exclusive investment solutions for a wide range of advisers and investors.
"We recognised the need for a brand change that acknowledges our present position while paving the way for our future growth. The rebranding isn’t just a marketing strategy; it signifies our strategic intent to build and invest in becoming the go-to platform for advisers, supporting the mass affluent market,” says GROW CEO Akhil Doegar.
