Audi Singapore annouces a collaboration with the Burnt Ends Hospitality Group for the Audi House of Progress Singapore
Audi Singapore and Burnt Ends Hospitality Group have announced an exciting partnership, Audi X Burnt Ends Bakery, which is set to open within the Audi House of Progress Singapore in Cross Street Exchange.
This unique collaboration brings together Audi's heritage and Burnt Ends' culinary expertise, with the all-day bakery offering an exclusive selection of German-inspired bakes, like reimagined Curry Wurst, Schnitzel Sliders, as well as Apple Streudel doughnuts, Black Forest doughnuts and pretzels.
The partnership is built on shared values of innovation, quality and craftsmanship, reflecting Audi's motto, "Vorsprung durch Technik" (Progress through Innovation).
Burnt Ends Hospitality Group, renowned for its bold flavors and artisanal fire cooking, will infuse Audi X Burnt Ends Bakery with its distinctive flair.
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The bakery's menu will feature timeless favorites and reinvented classics, blending quintessential German fare with Burnt Ends' signature style. A robust coffee program and interactive brew bar complement the offerings.
Markus Schuster (above left), managing director of Audi Singapore, expressed enthusiasm for the collaboration, stating,“We are excited to be able to collaborate with Burnt Ends Hospitality Group to create compelling new experiences for potential and existing Audi customers. Ultimately, the Audi House of Progress Singapore and Audi X Burnt Ends Bakery aim to bring the Audi experience to customers, through showcasing Audi’s culture and innovation, and elevate Audi beyond just a car brand.”
See also: Audi House of Progress Singapore to open at Cross Street Exchange
Dave Pynt (above right), Chef-Owner of Burnt Ends Hospitality Group, added, “Audi is a remarkable brand, known for its innovation and attention to detail, and the House of Progress is the ideal setting. Adding Burnt Ends Bakery to the space brings fresh energy, redefines and transforms the way people experience a car showroom, highlighting both Audi’s forward-thinking approach and our commitment to creating something memorable. Together, we’re turning the showroom into a lively destination that offers a unique experience for everyone who walks through the doors.”
Designed by Emma Maxwell Designs and Steven Leach Group, the bakery's décor will incorporate Audi-inspired motifs while retaining Burnt Ends' visual identity.
Audi X Burnt Ends Bakery opens in early 2025, and there will be exclusive discounts to Audi car owners.
Future collaborations between Audi Singapore and Unlisted Collection are underway, leveraging luxury dining networks.
This innovative partnership elevates Audi beyond a car brand, creating an immersive lifestyle space within the Audi House of Progress Singapore.
