What’s the deal between Mediacorp and SPH?

SINGAPORE (Aug 31): In 2000, Mediacorp and Singapore Press Holdings were given licences to get into the business of the other, with the broad expectation that there would be a proliferation of new content and a surge in advertising.

However, in 2015 social media platforms had amassed huge audiences and were beginning to garner a larger and larger proportion of advertising spending budgets, the lifeblood of traditional media companies.

As their print advertising revenues weakened, media players have consolidated their traditional newspaper businesses.

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