(Sept 18): Rolling Stone co-founder Jann Wenner is putting the magazine up for sale, marking a new chapter for the cultural bible that for half a century has spotlighted musical artists from Jimi Hendrix to Kendrick Lamar and prose from writers like Hunter S. Thompson and Matt Taibbi.

Wenner Media, one of the last family-owned media companies, would become the latest publisher to shift away from print publications after years of losing advertising and readership to online alternatives. A sale would leave the company without a print publication for the first time since Wenner created Rolling Stone in San Francisco in 1967.

The buyer of Wenner Media’s 51% stake would most likely pay far less than the US$500 million ($674 million) offer that Wenner has boasted about receiving years ago, before the print industry began its decline.

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