Influencer marketing

The new kings and queens of content - THE EDGE SINGAPORE

Digital Economy

The new kings and queens of content

A bigger, newer and more competitive creator economy around live streaming is emerging and Southeast Asia is dominating.

In print this week

Beyond the industry glitz of 'influencer' marketing

SINGAPORE (Mar 22): The global influencer industry is one that is poised to reach US$10 billion in size by 2022, according to the Influencer Marketing Report from Business Insider Intelligence.
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