SINGAPORE (Mar 8): Asiatravel.com Holdings and its B2B division, TAcentre.com, say they are bringing Hollywood theatrics to tourism by introducing “digital theatrical tours” to its customers in partnership with Yaturu 5800 Israel.

In a Thursday release, Asiatravel says it will be launching the world’s first digital theatrical tours in May 2018 starting with special group packages to Israel.

Tours are staged using augmented reality (AR) technology and scripted audio-dramas of the history of destinations along the tour itinerary chronologically.

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