Revamp of M1 aligns it with Keppel’s Vision 2030

Since and even before the launch of Keppel Corp’s Vision 2030 last year, the conglomerate has been busy realigning its various businesses. This includes telecommunications company M1, which has been under the company’s majority control following a privatisation exercise in 2019.

On Feb 23, M1 unveiled a refreshed brand identity backed by a full digital transformation. The telco aims to become Singapore’s first digital network operator and change the way it engages its customers. Rather than selling subscribers a handful of fixed mobile plans, it is touting its new made-to-measure offerings.

More importantly, the revamp of M1 is aligned with Keppel’s new strategy. The latter wants to become an integrated company offering sustainable urbanisation solutions. With M1’s digital transformation and refreshed branding, Keppel believes it can better tap the telco’s digital solutions and 5G network to provide enhanced solutions for sustainable urbanisation.

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