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Majority of marketers in Singapore struggle to unify customer data
Less than half (42%) have access to real-time data to execute a campaign, according to a Salesforce study.
June 12, 2024
News
Singaporean consumers prefer direct data collection to third-party cookies
Yet, 77% of consumers in Singapore currently either accept all or selected cookies when prompted on websites or apps: Twilio
June 14, 2023
EDB in three-year strategic partnership to launch marketing initiative with O&M
SINGAPORE (Jan 10): WPP Group’s Ogilvy & Mather (O&M) has signed a three-year strategic partnership deal with the Singapore Economic Development Board (EDB) in a bid to advance Singapore’s capabilities in modern marketing services.
January 10, 2017