customer engagement marketing

Majority of marketers in Singapore struggle to unify customer data - THE EDGE SINGAPORE

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Majority of marketers in Singapore struggle to unify customer data

Less than half (42%) have access to real-time data to execute a campaign, according to a Salesforce study.

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Singaporean consumers prefer direct data collection to third-party cookies

Yet, 77% of consumers in Singapore currently either accept all or selected cookies when prompted on websites or apps: Twilio

EDB in three-year strategic partnership to launch marketing initiative with O&M

SINGAPORE (Jan 10): WPP Group’s Ogilvy & Mather (O&M) has signed a three-year strategic partnership deal with the Singapore Economic Development Board (EDB) in a bid to advance Singapore’s capabilities in modern marketing services.
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