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rebranding
REITs
OUE Commercial REIT rebrands to OUE REIT
The new name better reflects the REIT’s current focus on growth opportunities in the hospitality, office and retail sectors.
January 24, 2024
Company in the news
Hiap Hoe rebrands two hotels to Aloft Singapore Novena
The rebranding of the two hotels is expected to commence in 3QFY2023.
February 24, 2023
Style
Let's get cheaky
With Love, Bonito’s support and network, cheak is now able to achieve economies of scale and have more resources to grow.
December 01, 2022
Restructuring
Metal Component Engineering changes name to Meta Health, changes focus to healthcare and e-commerce
Goodbye, Metal Component Engineering; Hello, Meta Health.
January 17, 2022
Corporate moves
Renamed Totm Technologies sees potential in digital identity industry
Newly refreshed Totm Technologies is riding the digital identity boom wave.
November 11, 2021
Feature
How jewellery brand H.Sena is rebranding during a pandemic
Director of century-old jewellery brand H. Sena, Medhanie Sena says there’s no better time to rebrand than during a pandemic
June 11, 2021
REITs
ARA LOGOS Logistics Trust acquires properties and fund investments in Australia for total consideration of $404.4 mil, first since rebranding
Following the transactions, ARA LOGOS’s deposited property value will increase by 28.2% to $1.7 billion.
October 26, 2020
Property
Far East Hospitality announces Rendezvous brand revamp, unveils Orchard Rendezvous Hotel
SINGAPORE (Sept 19): Far East Hospitality has rebranded its hotel property at 1 Tanglin Road to Orchard Rendezvous Hotel, the second property under its Rendezvous brand in Singapore.
September 19, 2018
Frasers Hospitality’s serviced residence brand gets a revamp
SINGAPORE (Aug 31): Frasers Hospitality has rebranded its Modena by Fraser line of serviced residences, in conjunction with its first anniversary celebrations of Modena by Fraser Bangkok.
August 31, 2017