Taylor Swift

Global Markets

A Swift marketing machine inspires a Singapore Love Story

Investors and companies have to be Ready For It when a new Love Story unfolds

Digital Economy

Universal Music Group pulls music from TikTok after talks fail

TikTok users have to find alternatives to songs from acts like Taylor Swift, Drake and Bob Dylan
Swifties made over 23,000 transactions over three-day period for Singapore concert ticket sales: UOB data - THE EDGE SINGAPORE

Banking & finance

Swifties made over 23,000 transactions over three-day period for Singapore concert ticket sales: UOB data

Singaporean UOB cardholders spent $46 million on concert tickets and over $1 billion on air tickets in 2023.

Banking & finance

UOB saw credit card applications rise by 45% after Taylor Swift pre-sale; plans to have two global partnerships a year

UOB's card fees nearly doubled to a record high of $104 million in 3QFY2023.
See the latest from Alexander McQueen, Versace and more - THE EDGE SINGAPORE

Buy right

See the latest from Alexander McQueen, Versace and more

See the latest from Alexander McQueen, Versace and more
The hospitality industry bounces back - THE EDGE SINGAPORE

Tourism

The hospitality industry bounces back

In June, 1.13 million visitors returned to Singapore for leisure and work, signalling a resurgence in the hospitality industry.
UOB’s credit cards’ contribution to fee income could see highest y-o-y growth thanks to Taylor Swift concert: Bloomberg - THE EDGE SINGAPORE

Broker's Calls

UOB’s credit cards’ contribution to fee income could see highest y-o-y growth thanks to Taylor Swift concert: Bloomberg

For all three Singapore banks, credit cards could become a ‘bright spot’ for fee income this year.

Banking & finance

Taylor Swift's Singapore gig frenzy propels UOB card signups

Swift is bringing in ticket sales of more than US$13 million a night, on pace to be highest-grossing tour in music history
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