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Greed and loathing in the IPO market

Bloomberg
Bloomberg • 3 min read
Greed and loathing in the IPO market
SINGAPORE (July 15): The Standard & Poor’s 500 has breached 3,000 for the first time — but the market for IPOs is certainly not celebrating.
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SINGAPORE (July 15): The Standard & Poor’s 500 has breached 3,000 for the first time — but the market for IPOs is certainly not celebrating.

The world’s biggest stock sale of the year looks likely to price at the lower end of its price range, and a big UK listing has just been pulled. Rising markets may be making issuers greedy. Buyers of IPOs are mean.

Companies going public face two headwinds. Stocks are increasingly owned by passive funds: Greater flows into indexes may push these benchmarks up indiscriminately, but active funds are dwindling as a force.

That structural problem has coincided with growing unease about the economic outlook and doubts about whether stocks can go much higher. Active investors are concerned about geopolitical risks and growth. No one wants to own a new issue when markets turn.

The IPO of Anheuser-Busch InBev’s Asian business has the qualities to overcome these obstacles. The brewer is growing rapidly and is also gigantic — a likely market value of about US$60 billion ($81 billion) should guarantee its place in the benchmark indexes. IPO investors know that passive funds will follow them in. Pricing at the bottom of the range would bring no shame; the guidance was too bubbly to begin with.

Swiss Re’s ReAssure Group is still big, but not big enough to have qualified for inclusion in the UK’s FTSE 100 Index immediately.

It also suffered competition in the form of Phoenix Group Holdings, another consolidator of life-insurance funds. Investors in vehicles of this type crave income and ReAssure would have had to price its shares at sufficiently low a level to offer an even higher dividend yield than Phoenix’s lofty 6.5%.

Swiss Re and fellow shareholder MS&AD Insurance Group Holdings would still have had big stakes in the business, creating the risk of more shares unexpectedly coming on to the market at a later date, hurting the stock price.

In the end, Swiss Re did not need the money enough to swallow the embarrassment of a lower valuation than might have been achieved from an outright sale.

The last three months have seen IPOs surge, with the technology industry in particular booming. But issuers would be wrong to take the buoyant stock market as a guide to the new-issues market. IPO investors are active and, with that, picky. Smaller companies may just have to stay private until they are too big to ignore.

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