SINGAPORE (Sept 13): On the 10th anniversary of the iPhone, the launch of Apple Inc’s latest suite of mobile devices on Tuesday was expected to be epic. And the consumer electronics giant did not disappoint.

Headlined by its most expensive smartphone ever – the special anniversary iPhone X – Apple’s launch also featured nifty upgrades for the iPhone 8 and 8 Plus, as well as Apple Watch Series 3 and Apple TV.

“Taken together, the technological improvements in the iPhone X, 8, and 8 Plus are the most revolutionary of any iPhone launch to-date,” says Morgan Stanley’s research team in a report on Tuesday.

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