Alibaba's Singapore unit enlists Uber, Netflix to lure customers

SINGAPORE (April 20): Alibaba Group Holding has created a loyalty program for online shoppers in Singapore that it may expand to other markets, teaming up with Uber Technologies Inc. and Netflix Inc. to lure customers.

It’s the first time Uber and Netflix have jointly created an online rewards program, said Maximilian Bittner, chief executive officer of Lazada Group SA, the Singapore-based e-commerce operator Alibaba acquired for US$1 billion ($1.4 billion) in 2016. The trio’s “LiveUp” program starts Thursday and links their services, from UberEats and Netflix to online grocer RedMart and Alibaba’s Taobao online marketplace.

Consumers pay $28 a year to get benefits such as six months of Netflix streaming, discounts on Uber rides and free delivery on Taobao or Lazada purchases. A mobile app will be rolled out in the second half of the year.

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