Are Starhub’s new plans a sign of continued risk from fourth telco?

SINGAPORE (Aug 22): DBS Group Research has downgraded Starhub and M1 to a “hold” rating, with a target price of $3.65 and $2.85 respectively, as competition from a new entrant remains a possibility.

Starhub had, on Aug 18, launched four mobile-fixed broadband plans with data bundles starting from 12GB. DBS analyst Sachin Mittal noted that the average revenue per user from these new plans would be 10% lower than the telco’s typical plans.

“These plans seek to defend its data-hungry user segment, which is also the segment that MyRepublic intends to target,” writes Mittal in a note on Monday.

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