BEIJING (May 10): Baidu Inc's CEO has called on employees to put values before profit in response to a scandal around the death of a student who underwent an experimental cancer treatment he found on the company's search website.

Before his death, student Wei Zexi, 21, criticized the military-run hospital that provided the failed treatment for misleading claims about its effectiveness and accused Baidu, which controls 80% of the Chinese search market, of promoting false medical information.

In a letter to employees seen by Reuters, Baidu chief executive Robin Li wrote: "If we lose the support of users, we lose hold of our values, and Baidu will truly go bankrupt in just 30 days!"

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