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Banyan Tree enters into strategic collaboration with AccorHotels

Benjamin Cher Published on Thu, Dec 08, 2016 / 8:39 AM GMT+8

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SINGAPORE (Dec 8): Banyan Tree Holdings announced that it has entered into a strategic collaboration with hotel giant AccorHotels which is investing $24 million in the operator of luxury resorts.

Under the agreement, Banyan Tree will have access to Accor’s global reservations and sales networks as well as its loyalty programme, Le Club AccorHotels.

Banyan Tree and Accor will also co-develop hotels and branded residences under the Banyan Tree, Angsana, Cassia and Dhawa brands, which would be managed by Accor under the Banyan Tree brand.

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