SINGAPORE (Sept 22): Cacola Furniture International will be embarking on a number of new measures to drive growth in  its furniture manufacturing business, following an extensive review of its operations.

The group reviewed the performance of the China property and furniture sectors and concluded that its investment in its furniture business is of a lower risk in relation to its potential return. It also added that its best prospects are in high-end quality furniture markets in China, South Korea, Australia and South East Asia countries.

The new measures include broadening its product range and enhancing the quality of its products through a partner scheme with reputable operators in the furniture industry, expanding its distribution network in China and developing new markets in South East Asia, South Korea and Australia. It will also streamline its existing operations by consolidating with profitable operators that have a proven and stable track records with good returns and exploring vertical integration with upstream branded furniture designers and suppliers and downstream sales operators.

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