(Dec 22): China wants to get more tourists to hit the road, and has even announced targets for skydiving, water skiing and mountain climbing, as authorities push for more consumer spending to aid the economic transition away from old industrial drivers.

The goal is for 7 trillion yuan ($1.4 trillion) in tourism spending in 2020 and 20% average annual growth in investment in the industry by then, the National Development and Reform Commission said this month. The planning body also wants to make outdoor activities a 900 billion yuan industry by decade-end.

Authorities have even more specific annual targets for 2020: total output of 200 billion yuan from airborne sports, 300 billion yuan of aquatic activities, and 400 billion yuan of mountain sports such as hiking, climbing and biking, NDRC officials said at a recent briefing in Beijing.

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