The fourth Industrial revolution

Self-driving cars, robots that check your luggage and golf clubs made to suit your swing. Technology is set to drastically alter the way we live and work. Where are the opportunities for investors?

Barack Obama is a keen golfer with a well-known interest in technologies of the future. So, when Joe Kaeser, CEO of German industrial giant Siemens, had to explain the importance of Industry 4.0 to the president of the world’s largest economy, he showed Obama a golf club. Crafted with the help of a simulation system from Siemens, the club had been tailor-made using an individual golfer’s measurements — including the arc of his swing.

“If you ask the President of the United States today: What is the Digital Age? What is Industry 4.0? He knows it. He’s likely to tell you, Industry 4.0 makes me a better golfer,” says Kaeser at the recent launch of Siemens’ Digital Factory Manufacturing Design Consultancy in Singapore. The service helps manufacturers create a virtual twin of their production lines, allowing them to monitor and manage their facilities more efficiently.

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