SAN FRANCISCO (Nov 15): Alphabet Inc's Google and Facebook Inc on Monday announced measures aimed at halting the spread of "fake news" on the internet by targeting how some purveyors of phony content make money: advertising.

Google said it is working on a policy change to prevent websites that misrepresent content from using its AdSense advertising network, while Facebook updated its advertising policies to spell out that its ban on deceptive and misleading content applies to fake news.

The shifts comes as Google, Facebook and Twitter Inc face a backlash over the role they played in the US presidential election by allowing the spread of false and often malicious information that might have swayed voters toward Republican candidate Donald Trump.

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