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Google steals Apple’s No. 1 spot as world’s most valuable brand

Michelle Zhu Published on Thu, Feb 02, 2017 / 12:00 PM GMT+8

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SINGAPORE (Feb 2): Apple Inc. is no longer the most valuable brand in the world, according to the latest edition of the Brand Finance Global 500 report.

Based on the valuation and strategy consultancy’s annual study on the world’s biggest brand names, Apple’s value has declined 27% from US$149 billion ($210.4 million) to US$107.1 billion over the past year – ending a consecutive five-year period at the top of Brand Finance’s list of most valuable brands.

Conversely, the brand value of American search engine company Google Inc. has risen 24% over US$109.4 billion over 2016, replacing its tech giant counterpart at the No. 1 spot.