Mobile devices dominate Southeast Asia’s e-commerce transactions

SINGAPORE (13 Oct): E-commerce transactions in Southeast Asia are now dominated by mobile devices, which account for 54% of all successful transactions in the region, according to Criteo’s 1H 2016 State of Mobile Commerce Report.

The marketing technology company reported that the top 25% of retailers in the region grew their mobile sales segment by 37% year-on-year, while mobile share grew by 19% year-on-year across all the retailers in Southeast Asia.

The report analysed over 3,300 online retail businesses globally, covering some 1.7 billion transactions per year over desktop and mobile sites, which generated US$720 billion ($998 billion) in annual sales.

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