SINGAPORE (Nov 21): More Singapore consumers are turning online to watch videos, with 76% watching online videos on a daily basis, higher than the 67% tuning in to traditional broadcast, thanks to fast Internet speeds and high smartphone penetration according to a Connected Life study by Kantar TNS.

Singapore consumers are consuming a wide variety of online videos, from online TV to subscription services to YouTube and videos on their social feeds according to the study. The online video consumption is incremental, with people watching it in addition to their existing TV viewing habits, according to Kantar TNS.

“The Connected Life study shows that there is a strong appetite for video content online, consumed when and where people want to watch it,” says Zoë Lawrence, APAC Digital Director, Kantar TNS.

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