Razer’s game plan

The gaming hardware maker, which has its roots in Singapore, is now an established global brand. Where does CEO Tan Min-Liang see the company headed? Will the country continue to be a part of its future?

As CEO of a consumer products company, Tan Min-Liang has learnt to brush aside criticism. “Many times, when we get into new categories, we see pushback. Look at the early reviews of our Blade,” he says, referring to Razer’s gaming laptop. The first of its kind, the product was widely panned. “Fast forward to today, we are the leaders in this space.”

Occasionally, Tan admits to being puzzled by what the critics have to say. “Why did they call it a nuisance?” he asks of tech portal Gizmodo’s review of the Razer Nabu Watch, a smartwatch. But by and large, he figures that a market leader needs to have pretty thick skin if it is to break new ground. With the Nabu, for instance, Razer is moving out of its primary market of hardcore gamers and into a growing market of casual gamers. “Slowly but surely, we are branching out to a broader audience.”

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