Having put its loss-making move into manufacturing behind it, Sitra Holdings (International) is now turning its full attention back to the trading and distribution of wood-based products. While the company is not quite ready to declare that FY2016 will see it back in the black, shareholders can at least look forward to positive cash flow.
“We’ve gone back to the basics,” says executive director Steven Chew at a Dec 5 briefing. “This is the business model that we know and [with] which we have been successful for many years.”
When the company first went public in 2006, it was already a thriving trading business distributing timber-based products such as deckings and furniture from Indonesia and then selling them to customers in Europe, Australia and New Zealand.
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