SINGAPORE (June 1): OCBC Investment Research is maintaining its “buy” call on Starhub with an unchanged $3.69 fair value, noting that the telco company is evolving its business model towards more value-added services which are less likely to be ‘commoditised’.

To recap, the telco company recently jointly invested $200 million in the set-up of the Cyber Security Centre Excellence (COE) over the next five years, with hopes of growing the local cyber security eco-system.

Lead analyst Carey Wong says in a Tuesday report that Starhub’s venture into cyber security “comes at an opportune time, given the burgeoning e-commerce market potential” in Singapore and the region.

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