(Oct 17): Here's an anomaly: The third-largest company in the world's biggest Buddhist-majority country is ThaiBev, which makes its money selling rum and beer to a population whose religious texts exhort them to abstain from alcohol.

Fully 63% of working-age Thais are teetotallers, according to a 2007 study, and yet trailing 12-month revenues at the maker of Chang beer and Mekhong rum  have risen 53% over the past five years.

To continue reading,

Sign in to access this Premium article.

Subscription entitlements:

Less than $9 per month
3 Simultaneous logins across all devices
Unlimited access to latest and premium articles
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)

Related Stories

Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook