BreadTalk partners Wu Pao Chun Bakery to expand into 4 major China cities

SINGAPORE (Mar 12): BreadTalk announced that its wholly-owned subsidiary, Shanghai Star Food F&B Management has entered into a joint venture agreement with Taiwanese bakery brand, Wu Pao Chun Food (WPC), to operate the Wu Pao Chun brand of bakeries in Beijing, Shanghai, Shenzhen and Guangzhou.

Under the agreement, the joint venture company entered into a master franchise agreement with WPC to develop and operate the WPC brand in the four cities.

The first joint venture territory is expected to open later this year in Shanghai where Shanghai Star Food F&B Management will hold 80% shareholding while WPC will hold the remaining 20%. For the other three China cities, WPC will have the option to participate in shareholding of up to 40%.

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