StarHub has embarked on a Cloud Infinity transformation to lay the groundwork to deliver an endless continuum of services while reducing the cost of operating its network business.
Through this transformation, StarHub’s network infrastructure will adopt a highly-scalable and access-agnostic hybrid cloud new architecture. This will allow the telco to co-develop platforms and solutions with enterprises and differentiate services through low-latency multi-access technologies such as 5G and 10Gbps.
StarHub has also collaborated with cloud service providers Amazon Web Services (AWS), Google Cloud and NAVER, as well as Nokia, to jointly develop ultra-low latency cloud, communication, and entertainment services.
As such, StarHub will be able to launch rich digital applications that could be hosted in edge data centres – where data processing happens closer to end users so they can enjoy faster services. For example, it could offer metaverse-like services, which can drive customer engagement through next-generation digital features such as augmented reality and holographic overlays.
“Maximising agility, Cloud Infinity will serve as a cradle of innovation for our enterprise and consumer businesses, allowing us to deliver the market’s most unique, meaningful, and enriching products and services with speed and reliability. We are pleased to work with AWS, Google, NAVER Cloud, and Nokia to deploy this new network architecture, doubling down on digital to realise growth without frontiers, and reimagining what StarHub can be for our customers, partners, and stakeholders,” says Ayush Sharma, StarHub’s chief technology officer.
Cloud Infinity builds on an additional investment of up to $40 million to advance StarHub’s DARE+ five-year growth programme, to strengthen cost rationalisation for the company and prime it for sustainable business growth in the long term.
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In the near future, the company plans to launch a secure cloud-brokerage marketplace, Cloud-X. Through this platform, StarHub could offer sovereign cloud services to government agencies and enterprises, allowing them to utilise a cloud network that is custom-built to deliver security and data access that meets strict requirements on data privacy and control.
