DIGITAL TRANSFORMERS
EVme to deliver connected customer experiences with Salesforce
EVme is leveraging Salesforce to deliver more personalised and connected customer experiences. The company currently offers electric vehicle (EV) rentals and sales, charging services and EV-related services and technology to customers in Thailand to provide a holistic experience for the EV ecosystem.
As part of its expansion strategy, EVme deployed Salesforce’s Automotive Cloud to sell EVs as it works towards building an ecosystem of electric vehicles in Thailand. By scaling its omnichannel experience, the company plans to expand its fleet from 1,200 to 2,000 by the end of 2024.
Salesforce’s Automotive Cloud pairs industry-specific data models and processes with Salesforce’s Customer 360 to bring efficiency, scalability, and customer insights to EVme. Features such as vehicle console, automotive lead management, and household management allow sales teams to automate manual processes that are time-consuming and error-prone, such as tracking leads and booking appointments.
Meanwhile, having a centralised platform with a data-rich view of customers and vehicles will enable EVme to handle additional EV bookings seamlessly and scale their platform. In the longer term, this streamlined system will also allow service teams to maintain data accurately and consistently across the customer and vehicle lifecycle. As such, service teams can quickly access critical information like vehicle history, warranties, or parts inventory, to reduce response time, and enhance customer satisfaction and loyalty.
See also: Younger consumers in Singapore more receptive towards AI agents
EVme will also tap on Automotive Cloud Intelligence, which leverages Salesforce CRM Analytics, to provide real-time intelligence and actionable insights across the automotive ecosystem. Features like dealer performance analytics, leads intelligence, and vehicle portfolio analysis will help teams make faster, more informed decisions and improve profitability. With Salesforce’s framework to operationalise artificial intelligence services through clicks-not-code, employees can also make low code customisations to generate predictions in real-time.
Additionally, EVme will use Slack to boost collaboration and productivity within the business, and plans to integrate Slack with Salesforce to streamline workflows for their car sales and rental businesses. It will also use Salesforce’s solutions, such as Data Cloud, to support its expansion to offer more variety of cars, such as used cars and large fleets, and to unify customer data to drive better marketing and sales insights.
“The integration of Salesforce’s CRM solution is a significant advancement for EVme, driving our business growth. This platform helps us adapt to our evolving customers’ needs, reducing errors and facilitating rapid access to crucial information. Our commitment to operational excellence and enhanced customer satisfaction is further strengthened through this strategic decision,” says Suvicha Sudchai, CEO and managing director of EVme Plus.
See also: Nearly four in five Apac retailers will increase their tech investment in 2025
KakaoBank powers AI innovation at Digital Realty’s data centre
KakaoBank has established an artificial intelligence (AI) lab at Digital Realty’s ICN10 data centre in Seoul. The mobile bank in South Korea chose Digital Realty for its ability to deliver a dedicated, high-performance, and resilient environment with optimised cooling, layout, and connectivity options to support highly effective AI deployments.
Advanced AI workloads, such as generative AI, demand precision-engineered power and cooling infrastructure capable of supporting high-power computing needs. ICN10 is equipped with high-density colocation services that can support up to 70 kilowatts (kW) per rack to address the demands of compute-intensive workloads.
It utilises Air-Assisted Liquid Cooling technologies too, ensuring efficient heat dissipation and reliable support for the highest-performance graphics processing unit servers in the industry.
Given Digital Realty’s modular and flexible data centre design, KakaoBank could quickly deploy its AI solution at ICN10, with room to scale as its needs evolve.
Digital Realty’s ICN10 data centre also features an N+1-designed redundant electrical and mechanical infrastructure to ensure seamless, uninterrupted operation. This is key as sudden disruptions in the delivery of financial services can lead to critical breaks in customer trust.
KakaoBank is also using Digital Realty’s PlatformDIGITAL (a global data centre platform) and ServiceFabric (a global service orchestration platform) to enable secure and highly performant access to data sets across an enterprise’s ecosystem.
To stay ahead of the latest tech trends, click here for DigitalEdge Section
Additionally, the mobile bank leverages ICN10’s dedicated access to AWS Direct Connect to connect its private cloud infrastructure to the AWS Asia Pacific (Seoul) Region, providing a low-latency, high-performance, secure, and cost-effective connectivity solution.
Hyun-chul Ahn, chief research and development Officer of KakaoBank, says: “Through the opening of the AI centre, we have created an environment to strengthen collaboration with the Kakao community, external academia, and companies. We plan to accelerate various AI-based businesses and research requiring complex operations, such as generative AI and language models, to gain more customers and continue to grow by enhancing our technological capabilities.”
DIGITAL LIFE
Photo: Aerodyne and DroneDash
Cross-border drone delivery services between Malaysia and Singapore will soon be available, thanks to the partnership between Aerodyne Group and DroneDash Technologies.
The drones will be able to carry up to 30 kilograms and achieve speeds of 150km/h within a four-hour flight span. They will use a navigation system crafted from satellite communications with expansive dual city 5G roaming to navigate through congested maritime and aerial paths safely.
Aerodyne and DroneDash will initially focus on establishing delivery routes from Singapore to Johor Bahru and Iskandar Malaysia, with commercial operations anticipated to start in the third quarter of 2024
