SINGAPORE (Oct 19): Prudential Singapore today announced the launch of the PRU Fintegrate Partnership (PRU Fintegrate) which seeks to collaborate with fintech startups in Singapore and globally, and to co-develop digital solutions for customers.

Prudential says this is the first programme of its kind globally and marks a milestone in its continued effort to foster greater innovation in the industry.

PRU Fintegrate focuses on building innovative financial solutions, simple interfaces and seamless experiences for customers.

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