Amazon seeks to conquer new continent with push into Australia

SYDNEY (Dec 5): Amazon.com Inc. launched in Australia on Tuesday, offering millions of products and one-day delivery in some areas as the web retailer seeks to seize a share of the nation’s growing online retail market.

The company will offer products across more than 20 categories, including consumer electronics, clothing and sports equipment, and offer free delivery on some orders, the Seattle-based firm said in a statement.

Amazon has been stepping up its efforts to expand in Asia, with a roll out in Singapore earlier this year and an expensive push into India. Australia presents a new challenge for the company, a sparsely populated but large continent that already has a few local web retailers up and running. It is seeking to bring many of them into the fold by rolling out its online marketplace, open to third-party sellers.

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