Swedish home furnishing retailer Ikea shares 10 top insights from its latest report

In a world where the home has become more than just a physical space, Ikea’s 10th annual Life at Home Report offers a deep dive into the secrets of a happy home. Drawing insights from over 250,000 participants worldwide, of which over 1,000 reside in Singapore, the report unravels the fabric of what makes a house a true sanctuary.

Over the last 10 years, the at Home Report has become one of the largest and most distinctive research projects of its kind, involving a mix of approaches and partners to explore the needs and dreams of people all over the world. It began in 2014 exploring the practical aspects of home, and over the years has expanded into the emotional landscape of where we live.

Ikea Singapore reaffirms its commitment to improving the lives of its customers by understanding their needs and aspirations. Gerard Jansen, country retail director at Ikea Singapore shares: “At Ikea Singapore, we are passionate about improving life at home for our customers. To do that, and help ease some of the common frustrations faced, we believe in hearing from our customers directly. A decade of global research has armed us with key insights to understand what people want at home and gives us the confidence to be able to help as many people as possible overcome daily challenges and embrace the joy of home.”

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