Hong Leong Finance rolls out new SME branding campaign with bus advertisements

SINGAPORE (June 25): Hong Leong Finance (HLF) today launched its Hong Leong Finance Empowers Me campaign starting with bus advertisements, and with plans for further roll-out at events and online platforms over the rest of the year.

The finance company’s new campaign comes with the goal of enhancing HLF’s market presence and raising awareness among the younger generation of small and medium enterprises (SMEs), while also reinforcing its identity as an SME specialist.

In a press release on Monday, HLF says it hopes to reach out to more SMEs through its campaign, to empower them to grow and manage costs better.

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