SINGAPORE (July 12): After staging concerts in Singapore for the past two decades, the city-state’s best-performing initial public offering this year is taking its entertainment on the road.

Unusual Ltd., which will run Justin Bieber’s concert in Singapore later this year, wants to double the number of shows it organizes by next year, Chief Executive Officer Leslie Ong said in an interview on Tuesday. New markets it’s expanding into include China’s second-tier cities and capitals across Southeast Asia.

"These cities have great potential because of their population, and because there aren’t many concerts there,” Ong said, referring to smaller Chinese cities such as Wuxi and Wuhan. “The crowd is hungry for such events.”

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