Primary tabs

Kingsmen to open NERF-branded family attractions in Asia Pacific with Hasbro

Michelle Zhu Published on Thu, Feb 08, 2018 / 6:08 PM GMT+8

A-

A+

SINGAPORE (Feb 8): Communication design and production group Kingsmen Creatives says its US-subsidiary, Kingsmen Xperience, has entered into a licensing agreement with Hasbro International to create, build and operate the NERF brand of family entertainment centre (FEC) attractions across Asia Pacific.

NERF is a toy brand created by Parker Brothers and currently owned by Hasbro.

Under the agreement, Kingsmen will co-conceptualise, create, build and operate multiple NERF FEC attractions across the region, with the first location to open in Singapore by 2019.