(Feb 21): What's long been one of the most attractive markets for insurers in Asia is turning ugly.

Malaysia will require overseas insurance firms to jettison at least 30%of their domestic businesses via strategic stake sales or local initial public offerings by the end of June in order to comply with new foreign ownership rules. Companies from AIA Group to Prudential Plc and Japan's Tokio Marine Holdings Inc. are beginning to feel the heat.

See: Great Eastern in talks with Malaysia's largest pension fund

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