OCBC and Disney have announced a regional five-year collaboration across Singapore, Malaysia and Indonesia, introducing Disney-themed cards and experiences.
The bank will roll out a comprehensive programme that includes branded card designs, marketing activations and financial literacy content inspired by Disney, Pixar, Marvel and Star Wars characters and stories.
OCBC will also introduce a rewards programme that features Disney+ Premium or Disney+ Hotstar Premium subscriptions in Singapore and Malaysia, as well as special Disney-themed premiums.
OCBC’s rewards programme will benefit select debit and credit cardholders, alongside OCBC 360 Account customers in Singapore and Malaysia and Young Nyala Account customers in Indonesia.
By Mid-2025, select OCBC cards and bank accounts will feature Disney designs or be bundled with Disney premiums and merchandise, including limited edition OCBC pins.
The collaboration starts today with the soft launch of the OCBC MyOwn Account on the OCBC App.
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On Oct 20, OCBC will deck out its Wisma Atria branch with Disney and Marvel-themed photo zones, featuring characters such as Stitch, Elsa and Anna, Iron Man, Captain America and Spider-Man, for the official launch of the OCBC MyOwn Account.
Financial literacy content in the form of comics, activity sheets and resources for youths will be available digitally on the OCBC app, website and in print at the Wisma Atria branch.
More than 100,000 physical copies of the comic will be distributed to students across 110 secondary schools in Singapore.
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Sunny Quek, OCBC’s head of global consumer financial services notes that it is the first bank in Southeast Asia to launch Disney-themed cards and offer customers special experiences inspired by Disney’scharacters and stories.”
“Collaborations like these enable us to attract new customers and bring to the market products and services that are not based on pricing or rates alone. I am therefore confident we will accelerate our acquisition of new-to-bank customers across our Southeast Asia core markets in five years,” Quek adds.
As at 2.11pm, units in OCBC are trading 7 cents lower or 0.46% down at $15.13.
