17Live Group is launching a new cross-border live commerce platform service that it is calling “HandsUP Crossborder” on Aug 19.
This service will allow clients to introduce Japanese products to Taiwanese viewers through matching with sales experts and over 1,300 key opinion leaders (KOLs) across the East and Southeast Asia region, the Aug 6 release notes.
Clients will register their product information on the platform, and KOLs who are interested in the product will then apply through “HandsUP Crossborder”. Then, 17Live Japan will conduct the matching process between the client and KOL.
The group says that this initiative was driven by the challenges in selling products to overseas users, such as shipping costs, execution costs, language barriers, local law compliance differences, and a lack of overseas promotional know-how, to name a few.
“This service offers support from a dedicated consulting team, and KOLs who will handle individual packaging, storage, and delivery of the products,” the release says.
17 Live says that staff from 17Live Japan will manage the process of communicating with the KOLs, allowing most of the commerce process to be carried out at a low cost and without additional challenges.
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“Furthermore, given that the matching with KOLs is conducted through a rigorous screening process by our company, it is possible to ensure high engagement live broadcasts so as to create sales via the most suitable KOL for the client's product,” according to the release.
The live commerce business has been operated by 17Live Japan since 2019. In October 2023, the group held its first cross border live commerce event by inviting Taiwanese KOLs, when an apparel company with over 90 stores nationwide recorded sales exceeding the total daily sales of all its stores in aggregate.
17Live says that it aims to expand to other countries and regions, focusing on Southeast Asia, including Singapore.
Shares in 17Live closed 1 cent higher or 14.7% up at 78 cents.
