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BHG Singapore and CapitaLand's Raffles City to launch new concept store

Felicia Tan
Felicia Tan • 2 min read
BHG Singapore and CapitaLand's Raffles City to launch new concept store
Shares in CapitaLand closed flat at $3.47 on Jan 15.
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BHG Singapore and Raffles City will be launching a new concept store named One Assembly, which will be housed on levels one and two at Raffles City.

The creative collaboration will be opening its doors by end January, marking another chapter of transformation for both household names.

The store will offer the ultimate selection of beauty, fashion, home and living, and experiential offerings.

Think a refreshed shopping experience with two experiential spa cabins that will be introduced for shoppers to indulge, pamper, and relax.

One Assembly will also allow cashless payments including CapitaLand’s eCapitaVoucher, Hoolah and FavePay.


SEE: CapitaLand Limited launches 2030 sustainability master plan, aims to triple its sustainable finance portfolio to $6 bil

Furthermore, it plans to have selected offerings on CapitaLand’s digital platform ecapitamall.com in future.

“We are excited to be embarking on this new project with our long-term partner, CapitaLand. One Assembly will provide new experiences to shoppers, and, combined with its prime location, we are confident that it will become a favoured destination for our shoppers,” says Udai Kunzru, managing director, BHG Singapore.

“We are delighted to collaborate with BHG Singapore and incubate interesting concepts and experiences for the shoppers of Raffles City. By joining hands to present One Assembly, we set out to enhance Raffles City’s shopping experience with a plethora of offerings that are thoughtfully curated for this collaborative space,” adds Chris Chong, managing director, retail, CapitaLand Singapore.

Units in CapitaLand Integrated Commercial Trust, which owns 100% of Raffles City Singapore closed 2 cents higher or 0.9% up at $2.28 on Jan 15.

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