SGX-listed Revez Corporation has launched Singapore’s first codeless web-based augmented reality (WebAR) asset content management system (CMS), PLONK.
The new CMS allows everyone to create WebAR assets with no coding knowledge required, where users can easily create, publish, track and analyse their 3D AR-powered digital campaigns in a few simple steps.
As Covid-19 continues to rage around the world, many companies have relied on cloud-based, on-demand platforms to provide scalable solutions “as-a-service”. Revez has thus deployed cutting-edge technology to enable PLONK users to access WebAR technology with little upfront investment in tools, equipment or specialists.
This is yet another Software-As-A-Service (SaaS) offering from Revez and the third recurring business model that was rolled out during the Covid-19 period, which is said to help the company achieve long term business sustainability.
“As the first Singapore company to develop and launch such a CMS, we are excited to make WebAR technology more accessible to content creators. PLONK allows for hyper efficiency where one can literally create and use a WebAR animation in 15 seconds. This heralds a new generation for advertising and digital creativity in campaigns,” says Victor Neo, deputy board chairman and group CEO of Revez. “We want to make this platform technology accessible to more people and we are definitely on track of our roadmap to design the future of innovation.”
Partnerships with Singapore organisations
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With PLONK, Revez offers an easy way to deliver AR experience for retail, MICE, tourism, out-of-home media, education, 5G virtual trails and more. “In this current digital era, innovation is ever-changing to suit demands, we will continue to work closely with institutions and partners to reinforce PLONK® features and 5G-enabled offerings as part of our digital roadmap,” says Wayne Lee, Group CCTO of REVEZ.
These partners include the National Heritage Board (NHB) and Nanyang Polytechnic (NYP); the former has partnered with Revez to pilot the potential of Web AR solutions to add value to heritage and cultural experiences, where demand is ever-growing for new digital engagement and gamification.
“As the world is getting more digitally connected, visitors use their smartphones as natural extensions to access additional real-time information, and for customising and personalising their experiences,” says Jervais Choo, deputy director (Organisation Design and Innovation) at NHB.
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“Leveraging technology like PLONK to create a simple and seamless consumer AR experience without the need for any programming code provides an easy and accessible way for our museums and heritage partners to build meaningful experiences for our audiences quickly and easily”, he adds.
Moreover, Revez’s partnership with NYP collaborates in industry innovation, so as to support local engineering enterprises as they move up the value chain.
This partnership pans across technological areas such as Augmented Reality, Virtual Reality, Mixed Reality, Artificial Intelligence, 5G and cloud computing and provides opportunities for NYP students to work on real-life industry problems through projects and internships.
“We look forward to lending our expertise to local engineering firms so that they can embrace digital innovations such as the PLONK platform. Our students stand to gain from this partnership as they use a myriad of tech tools from AR to 5G, and cloud computing for real-life projects, giving them a competitive edge,” says Dr Vinn Prabhu, deputy director (Digital Engineering), School of Engineering, NYP.
As at 2:09pm, shares in Revez are trading 2 cents lower or 11.24% down at 15 cents.
Photo: Revez
